In the Ed-Med industry, with information easily available online, service is more important. This shift can be seen in non-sales selling as well. Today, honesty, transparency, and service have become the new tenets of sales, making customer satisfaction and experience vital to salespeople. Customers today, can even expose dishonest companies online, damaging their reputation and business. Today, the Internet has made information available at our fingertips and the ‘information asymmetry’ has reduced. This happened just because salespeople had more information about the product than the buyer, and that not making a bad buying decision was the customer’s responsibility (a concept known as caveat emptor or buyer beware). Salespeople could get away with anything earlier, especially in the used-car dealerships. Salesmen have had, for some time now, a negative “slick, pushy, used-car salesman” image. To Sell Is Human by Daniel Pink The New Tenets Of Sales In the Ed-Med (education and medical) industries, the largest job sectors in the US today, non-sales selling and moving people is a fast growing concept. This is also called non-sales selling, or moving people. Today, the average employee spends 40% of their time convincing, influencing, and persuading others.

With this in mind and the fact that start-ups usually cannot afford a sales department, the responsibilities of sales fall on everyone’s shoulders. In the United States, entrepreneurs are slated to soon be the majority of the workforce. The answer lies in incorporating an attitude of “selling their business” during every interaction with clients, customers, and vendors.

For example, Atlassian, the enterprise software company, generated more than $100 million in revenues without having any dedicated sales force in the year 2011.

The “We Are All In Sales” EthosĬonsidering that ‘sales’ is now everybody’s job, incorporating a “ we are all in sales” ethos in any business is essential. To Sell Is Human by Daniel Pink is a perfect guide for everyone, arming them with techniques and tools to enhance their selling skills. The erstwhile barter system has given way to full-fledged, complex sales, advertising, and marketing, and is today, one of the most important functions that are vital to the growth and sustainability of any business, entrepreneurship, and start-up, or corporate. In fact, selling, or sales has been an integral part of every human life, since time immemorial. Interaction with customers has become a vital role and thus, ensuring that the customers, clients, and vendors have a great experience has become important too. The function of sales now overlaps the roles and responsibilities of each employee in an organization. The lines between other traditional departments of an organization and the sales department have become blurred.

To sell is human free